Find The Good
Goodwill is all about good deeds and good finds. To get a younger market excited about shopping and donating at Goodwill stores in Orange County, California we introduced the mantra, “Find The Good”.
For radio, we wrote musical ads with The Aquabats. For Halloween, we shared costume contest winning ideas on social.
Role: Creative Direction, Art Direction
Halloween Illustrations by Travis Millard
Music by The Aquabats