Honest. Simple. Turkey.
The biggest difference between a Honeysuckle White Turkey and all of the other turkeys is the way that they are raised. And the farmers who raise them.
Farmers don't really get much customer feedback. But we discovered that on social media, people had plenty to say about Honeysuckle White Turkey Farmers. So one of my favorite pieces in this campaign was when we turned these comments into very personal objects of gratitude for farmers who are raising turkeys the right way.
These farmers are the reason that Honeysuckle White Turkey is “Honest. Simple. Turkey.”
Role: Creative Direction