HUGGIES FITTING ROOMS
Huggies had a product that was not selling. People just didn’t know that Huggies Slip - On Diapers were designed to fit walking babies better than other diapers.
So to prove that these diapers have an outstanding fit, we transformed the diaper aisle into fitting rooms for babies! We then cut footage from the in-store activation and ran :30 TV.
The results were crazy! There was a 916% traffic increase to the product page leading to a 47% sales increase in the first two weeks of the campaign.
Role: Art Direction
Directed by Tyler Manson