When we pitched Jimmy Dean, I went all in. I worked super crazy long pitch hours. I wrote and performed songs on my guitar in the pitch meetings. I ate every product they made. And it was so much fun.
And when the agency won the pitch we made these really fun spots about how with Jimmy Dean, “good mornings lead to great days.”
Role: New Biz Pitch & Win, Art Direction, Song Writing & Performance
Directed by Simon Cole