We wanted to help people understand how to save money by flying with Spirit, so we designed the Spirit 101 tab on the homepage.
In Times Square and in airport jetways we put up posters that reminded people of how their savings can be spent on their actual destination.
We also send out daily emails with low brow, pop culture inspired deals that drive to spirit.com.
Role: Creative Direction
Illustrations by Arian Gimbutas, Sal Carrasco & Eli Lafollette