LESS MONEY. MORE GO.
When you’re the underdog of the air with no real ad budget, you have to make yourself stand out. With Spirit Airlines we went with a bright yellow brand color, illustrated art and a not-so-serious sense of humor.
Through daily email blasts, tweets and the occasional jetway poster we tapped into the zeitgeist and, in spite of the brand’s no-frills model, the airline has become a favorite among fliers, sometimes for the emails alone.
Role: Creative Direction
Illustrations by Arian Gimbutas, Sal Carrasco & Eli Lafollette