CULTURAL PROGRESSION THROUGH RADICAL EXPERIMENTATION
In 2019, Vans surf team legend, Joel Tudor, invited the worlds best surfers to come along with him to Ericeira, Portugal, Huntington Beach, California, Rockaway Beach, New York, Kugenuma Beach, Japan and the North Shore of Hawaii where week long festivals dreamed up to surf and party with the locals went down.
In addition to surf contests, the festivals include music, skate jams, art shows, film premiers and experimental surfboard shaping and glassing demos.
When the party is over, 8 surfboards that were custom made for each location by surfers on the Vans team are left behind in local surf shops for anyone in the community to come by and try out.
Role: Creative Direction
Art by Chris Johanson
Photos by Jimmy Wilson